A diversity, equity, and inclusion consulting business is collaborating with corporate behemoths like Target, US Bank, and Best Buy to host a career fair that seems to discriminate against white applicants based only on their color.
In October, the People of Color Career Fair will take place in Minneapolis, Minnesota. Target, US Bank, Best Buy, General Mills, Delta Airlines, the Minnesota Dept. of Education, and Minneapolis Schools are just some of the many sponsors of this event.
Chief Diversity Officer Greg Cunningham of US Bank endorsed the conference in a statement, saying, “At US Bank, we are clear about our DEI agreements and what we need is more diversity in our employee base.” He also added that the conference enables US Bank to “execute on various parts of our DEI recruiting strategy.”
The Rae Mackenzie Group, a DEI group that advises businesses to hire new workers based only on race, is organizing the event.
The consulting business asserts, “If people of color are not joining and sticking with your organization, then something is lacking from your strategy, even if your messaging is spot-on and you have connections with black-owned vendors and organizations.” “A lack of variety is the death of your business.”
The Rae Mackenzie Group continues, “You simply cannot effectively lead your business in the proper direction if your company lacks people of color who give their viewpoint and lens to your organization.” “You are falling behind if your marketing and communications do not fully incorporate your DEI plan.”
The DEI consulting firm has been supported by at least two businesses that have a track record of participating in DEI initiatives that discriminate against whites based on race. With the goal of “diversifying talent streams” and “accelerating racial equity,” Best Buy and US Bank collaborated with McKinsey & Company to provide behavior trainings that were exclusive to white personnel.
In addition to receiving harsh criticism for its DEI agenda, Target was the target of a boycott last year due to their LGBT children’s apparel line and goods, which included a children’s book about a non-binary baby named “Bye Bye Binary.”
