President Biden, who has not yet officially launched his reelection bid, is said to be relying on an “army” of internet “influencers” for his campaign for reelection, with their very own “briefing room” inside the White House.
According to Axios, the president’s effort aims to “increase popularity among the young voters who are critical to Dems’ election success” and will also be used to battle former President Donald Trump’s “huge amount of social networking followers” if he is nominated.
According to the source, the president’s digital planning team would want to engage with influencers around the country to assist Biden to extol his record to individuals who do not follow Biden, the White House, or the Democratic Party on social media. According to reports, there are four Biden digital employees on the White House payroll focused on influencers and independent content makers, led by Rob Flaherty, who has been designated assistant to the president as well as hold the same status as press secretary.
TikTokers Harry Sisson, who speaks about news on the Chinese social networking app, and Vivian Tu, who speaks about financial subjects on the Chinese social networking app, are two “unpaid and also like-minded” creators of content collaborating with the White House.
According to a Tufts University Tisch College poll, younger voters, those ages 18 to 29, favored Biden over the former president with a 26-point margin through the previous presidential election and the Democrats over Republicans with a 28-point margin during the 2022 midterms.
“We’re attempting to reach young individuals, in addition to moms that use various platforms to get information, environmental activists, and individuals whose primary way of obtaining information is digital,” Jen O’Malley Dillon, White House deputy chief of staff, told Axios.
Axios has speculated that in the future, social media influencers may get their own briefing room, giving them greater access to the president. “When are we getting our press briefing passes?” Sisson allegedly asked the White House. The White House, he said, was “very responsive to it.”